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PROBLEM

❌ Traditional GTM is losing effectiveness and trust

Outbound, SEO, and ads used to drive easy pipeline, but results are falling behind. Why?

Buyers are no longer reliant on your sales process and biased company content.

They can turn to their peers much easier now and give preference to brands and people they trust.

Without trust, you’re at the bottom of your buyer’s consideration set from the beginning.

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SOLUTION

🐡 Build market trust and boost demand gen performance

AudienceLed builds and runs audience-led marketing and demand generation engines that have expertise, trust, and distribution built in.

🤝 Co-market with the people and brands your buyers trust. 🎯 Fuel modern demand gen with social signals and proof. 🌊 Build a groundswell of demand that converts higher and closes faster.

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🌐 Know Your Ecosystem

Access to the exact people, brands, and places that influence your target buyers based on who they actually engage with.

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🐡 Surround Your Buyers

Target buyers "see you everywhere" providing value alongside the people they know, like, and trust. Driving brand affinity and engagement.

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🔥 Fuel Your Demand Gen

Drive more expert content, social proof, and engagement signals to use as fuel for higher-converting demand generation.

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Outcomes:

• Target buyers "see you everywhere" providing value alongside the people they know, like, and trust.
• Become the preferred brand and top of the consideration set when buyers are ready to buy
• New influential relationships and partnerships every month that can create lasting impact - Improve conversion rates and efficiency across paid, outbound, and organic channels
• Shorter sales cycles and higher customer values when buyers begin from a place of trust

See video examples | $12,500/mo 6*-month minimum*

$2,000 add on per additional Campaign | 4 Campaigns a month, ****each featuring a third-party (customer, target buyer, market influencer/expert, or vendor/brand) and includes:

• Recruitment of 1 Campaign Partner
• Recording session with Campaign Partner
• 2 short-form videos
• 1 SEO/AI-optimized blog post
• 1 email newsletter send
• 8 social posts (1 per video x 4 channels)
• 2 ad creatives (video/image/audiogram)
• 4 ad copy variations (2 per creative)
• Publishing across channels (website, email, social, etc)
• Partner distribution enablement (~8 organic partner shares secured a month on average)

~80 total outputs a month across the 4 campaigns

• Paid management included: LinkedIn Ads, Meta Ads, Reddit Ads, influencer partnerships, & ecosystem sponsorships. Up to $10,000/mo budget, then $2k per additional $20k.

• Ongoing Target Buyer Ecosystem Mapping & monthly reporting | | Virtual Event Series | Bi-monthly virtual event featuring 3 expert partners to expand reach, reinforce narratives, and drive pipeline. See example. | $3000/mo add on 6-month agreement (for 3 events) | 1 virtual event every 2 months. Each virtual event includes:

• Recruitment of 3 event partners

• Recording session with each partner

• 3 short-form videos

• 2 email promo sends

• 1 post-event blog post

• 5 social posts

• 2 ad creatives | | Ecosystem Surveying & Reports | Ongoing surveying of your target buyer ecosystem to drive new partnerships and 1st-party data insights and content. Includes production and audience-led launch of an industry report every 6 months. See example. | $3000/mo add on 6*-month minimum* | - Branded survey creation in Typeform

• Survey outreach blitz to target ecosystem partners

• Survey analysis for opportunities & insights

• Survey distro partner recruitment & coordination

• Report launch partner recruitment & coordination

• 4+ short-form video, audio, and/or image contents produced and co-distributed with partners a month, starting the month after survey launch up through the month of report launch |

Videos That Stop the Scroll, Drive Engagement, and Spread Your Narrative

Get 10+ short-form videos every month co-created with people that influence your buyers – experts, customers, and partners. 🎥 See video examples

Strategic Partner Programs Built to Deliver More Value Together, Easier

We build creative partner programs with targeted influencers and enable organic user-generated content at scale.

Campaigns with The Experts That Lead Your Industry, At Less Cost

Collaborate with the top experts in your industry for expert-led content and high-impact campaigns, without a giant budget.

Launches That Surround Buyers with Your Message via Trusted Sources

We launched ButterDocs from 0 to 7k+ users and #1 on Product Hunt within 2 months using a 100% ecosystem marketing strategy.